Hollie Berry, San Diego makeup artist and virtual assistant

Creative beauty artist, workflow strategist & yoga wellness coach—blending artistry with airtight systems for 12+ years.

Our Signature Blend

20+ years of Artistry

Licensed cosmetologist & makeup educator; on-set work from bridal to editorial. Over 20 years experience as a Fine Art major along with over a decade of experience in the beauty industry providing special event hair and makeup as well as continuous experience working on TV/Film Productions and Print.

Digital Architect

Degree in Business Entrepreneurship from Chapman University with additional certifications in responsible AI, sole-proprietor taxes, and financial management. Co-founder of Alchemy Beauty Academy, a brick and mortar post-secondary school for beauty artists and creatives; builds HoneyBook & Dubsado and other CRM systems for creatives, websites and social media.

Mind-Body Educator

Registered Yoga teacher and founder of Inner Glow Yoga Flow. Nervous system–friendly movement & breathwork for calm and connection. Coaching support for focus, flow, and clarity through gentle structure + self-trust

What clients are saying

"Hollie is, hands down, the best. She goes beyond making you feel beautiful, and as a human being just brings so much peace and light with her. I was referred to Hollie by a friend, and I was wowed after my trial. Hollie spends time to ask you specifics about the looks you like so she can get an understanding of what can be difficult to communicate about preferences for hair and makeup. And she's so, so, patient with changes in plans, adding mother in law services last minute, and modifying hair after we realized a full day of rain would not work with my hair down like I wanted. My hair and makeup survived a rainy downpour and hours of dancing (and the sweat that comes with that!). Beyond the amazing job she did, the process of getting ready with Hollie was fondly memorable because it was such a peaceful time before the inevitable chaos of the actual wedding. I can't thank her enough for being not only a very talented MUA and stylist, but someone who brings so much light to others."

-Kim
"Hollie was amazing! I have never been one to wear makeup- ever- because I feel I do not look like myself and it always covers my freckles. I was so emotional seeing my makeup look because it was me! I had my freckles and it looked so natural. It was beautiful. The rest of my bridesmaids, grandma, and moms were so impressed and looked just as beautiful! On top of that, Hollie has an amazing personality. Hollie was so accommodating the day of and reassured me that everything would be fine and that the day goes by fast so to enjoy the little things. She sure was right! At the end, Hollie doing our makeup and seeing everyone's eyes sparkle when they were done because of how much they loved their look, that was one of the best memories! I definitely recommend going to Hollie!"

-Hailey
"I really struggled to find a hair and make up look that worked for me. I went to several stylists for trial appointments and was never really happy with the result - at least partially because I didn't know what I wanted. I went to a trial appointment with Hollie, and she was really good at giving advice as far as what would or wouldn't work. The make up was perfect at the trial appointment. I still wasn't quite happy with the hair, but after working with Hollie, I felt very confident that she would be able to make it right on the day. I was not disappointed. Both the hair and make up were perfect, and they lasted all night - even through swing dancing. Bridesmaids' hair and mother of the bride make up were also perfect. My mom also struggled to find a make up look she liked, but Hollie got it just right. Hollie is so knowledgeable and experienced, and she's an artist. She is also really easy to work with - good at communicating despite being extremely busy. I would highly recommend Hollie, and I would absolutely work with her again."

-Brittany